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Bringing ‘em Back: Improving Customer Experiences Using Data and Analytics

Superior customer service has long been a catchphrase in business, but today’s digital innovations are taking that ideal to an all-new level. Now that sophisticated analytics tools can more accurately gauge and evaluate customer motivations and habits, companies are optimizing them to their full advantage to beat the competition in finding key customers, then keeping them engaged through highly personalized messaging. The goal: Seamless, friction-free interactions that remove barriers and build trust and loyalty with key customers.