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Why UX Should Be At the Center of Your Digital Transformation

As the world continues to rapidly evolve, digital transformation has become the unspoken whisper that roams the hallways of businesses with outdated approaches to technologies. The large number of processes, transactions, and technological evolutions that are encompassed under the overarching umbrella of “digital transformation,” are only as achievable as the user experience that these solutions create. In fact, when UX isn’t at the heart of digital transformation, the results are often less than ideal.