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It's All About Them: Digital Transformation and the Age of the Customer

These days, we're seeing the term "digital transformation" applied in myriad capacities across multiple industries. But there's no lack of clarity as to what it represents in the business world: The ability to optimize all the new and valuable technology that’s now available to your company's full advantage. That means not only installing impressive new tools, but fully understanding how they can improve your processes and products - and anticipating and embracing the company- wide changes that result.